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A dreamer to the core. A thinker. A writer. A marketer. A poet. A management guru in the making! A keen observer of business, organizations, leaders, society, economic environment, consumers, and innovation. A confirmed maverick who loves to turn conventional wisdom upside down!

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Tuesday, August 08, 2006

Mr. Sales and Mrs. Marketing

Love-hate relationship between sales guys and marketing guys is perhaps as old as the existence of the corporation itself. But I am wondering something else. Is the relationship between Sales and Marketing more like a relationship between a husband and a wife? I feel it is. Hence, here is my little story about Mr. Sales and Mrs. Marketing that tries to interpret the inner wiring of this vital relationship. (Disclaimer: Without any ill will towards either sales or marketing. So take it easy!)

Mrs. Marketing, just like an over aggressive wife, keeps ranting about how little money Mr. Sales is bringing these days to home. She keeps saying it’s so tough to manage the affairs of the home with such a paltry sum. And Mr. Sales, already saddled with responsibilities and stress of his demanding job, keeps on telling Mrs. Marketing that money doesn’t grow on trees and making money and bringing them home is a tough job that she perhaps doesn’t understand well. Annoyed with Mr. Sales’ arrogant answer, Mrs. Marketing asks him to tell her what exactly he does all day. She says that may be if he tells her every detail of his work then she could give some constructive inputs to make some more money. This infuriates Mr. Sales so much that he blurts, “Honey, it’s fine to tell you what I do and how I earn and I am very much willing to tell you. But I am sure you don’t need a simple answer. What you are interested in is all the details of what I do day in and day out, even the minutest and mundane details. And I am afraid I cannot tell all these details day after day else I will be left with no time to earn the money to satiate your endless hunger.”

So it is fundamentally a situation of an ever nagging wife (at times loving too) and an annoyed husband who between them pack a lot of love amid a mountain load of bickering. And the eternal love-hate relationship of a charming couple continues…

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Comments on "Mr. Sales and Mrs. Marketing"


Blogger RAJESH KUMAR said ... (2:13 PM) : 

Well said Mayank.But this will be an absolute disaster if one were to conjure this scene with Mr Marketing and Mrs Sales!!


Blogger Mayank Krishna said ... (3:57 PM) : 

@Masoomjanwar: It's true that Mr. Marketing and Mrs. Sales will result in a disaster. But disaster is natural if you try to portray a man as woman and a woman as man :-D


Blogger Manish said ... (8:43 PM) : 

you are watching too many K soaps on TV these days dude.


Blogger Mayank Krishna said ... (10:21 PM) : 

@Manish: Hahaha...well don't get time to watch them. By the way, K soaps used to be a favourite of mine. They give a marketer the perfect knowledge about Indian women and her various emotions; and how to sell something to them.

The day I start teaching a marketing course in a B-School, I will show videos of K soaps to teach finer points of selling to Indian women :-D


Anonymous kps said ... (7:08 PM) : 

Lovely post.Visited your blog for the first time but liked most of your posts esp. this one. Very relatable & the ending is perfect; "the eternal love-hate relationship continues..."


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