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A dreamer to the core. A thinker. A writer. A marketer. A poet. A management guru in the making! A keen observer of business, organizations, leaders, society, economic environment, consumers, and innovation. A confirmed maverick who loves to turn conventional wisdom upside down!

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Saturday, July 22, 2006

Technology in Business: Bites or Delights?

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

- Bill Gates
Having seen the chaos created by application of technology to automate an inefficient operation, I can’t agree more with Mr. Gates.

It’s always better to make the operations efficient before investing in technology to enhance efficiency and effectiveness. Otherwise, technology if applied to the inefficient operation will lead to the proverbial “coconut in a monkey’s hand” kind of situation. The monkey cannot break open the hard outer cover of the coconut (well, he has no clue about how to break it open) and without that he cannot eat the tender and delicious fruit inside. And who knows, the monkey, in frustration by his inability to break open the outer shell and taste the inner fruit, may indulge in destructive activities like throwing the hard coconut at someone’s head and hurting him.

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