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A dreamer to the core. A thinker. A writer. A marketer. A poet. A management guru in the making! A keen observer of business, organizations, leaders, society, economic environment, consumers, and innovation. A confirmed maverick who loves to turn conventional wisdom upside down!

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Monday, May 22, 2006

Pearls of Wisdom from Bill Bernbach

"The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas."

"Logic and over-analysis can immobilize and sterilize an idea. It's like love - the more you analyze it, the faster it disappears."

"Rules are what the artist breaks; the memorable never emerged from a formula."

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